Overview

The Bachelor of Business Administration (B.B.A) is a three-year undergraduate program that provides a comprehensive understanding of business management, leadership, and entrepreneurship. It equips students with the strategic, analytical, and interpersonal skills required for success in the corporate world.

The curriculum covers essential areas including Principles of Management, Financial Accounting, Marketing, Human Resource Management, Organizational Behaviour, and Business Communication. Students also explore specialized areas such as Entrepreneurship, Business Analytics, and International Business.

Through case studies, presentations, projects, and internships, the program promotes experiential learning and leadership development.

Graduates can pursue careers as Business Executives, Marketing Analysts, HR Managers, or Entrepreneurs, or opt for advanced studies like MBA or PGDM.

The B.B.A – Business Administration program nurtures future leaders ready to drive innovation and growth in a competitive business environment.


Eligibility for Admission

A candidate who has passed two years Pre-University Examination conducted by the Pre-University Education Board in the State of Karnataka or any other examination considered as equivalent thereto shall be eligible for admission to these programmes.

Syllabus

Outcomes

Program Outcomes
PO 1: Demonstrate the ability to analyse and apply comprehensive knowledge of business management concepts.
PO2: Develop and apply qualitative and quantitative skills to critically analyse, synthesize, and evaluate business information.
PO3: Acquire and demonstrate the ability to evaluate business problems, apply critical thinking, and execute effective decision-making processes to develop viable and feasible solutions for organizational challenges.
PO4: Demonstrate the ability to analyse the importance of creativity and innovation within business organizations, and evaluate the nature of creativity and innovation processes in identifying and leveraging emerging trends, technologies, and customer insights to drive business strategy and competitive advantage.
PO5: Analyse the impact of the technological advancements on meeting customer demands and demonstrate the ability to apply these innovations to enhance business strategies and improve organizational effectiveness.
PO6: Evaluate the importance of cultural diversity in communication and collaboration within international and cross-cultural contexts.
PO7: Apply teamwork principles to work productively within interdisciplinary teams, contributing to team goals and achieving collective success.
PO8: Analyse and apply core management principles and practices to effectively lead and contribute as team members in multi-disciplinary environments.
PO9: Evaluate the importance of ethical conduct in business and demonstrate the ability to resolve ethical issues in both local and global contexts.
PO10: Apply comprehension and writing skills to create clear reports, design impactful documentation, deliver effective presentations, and provide concise instructions.
PO11: Develop the ability to engage in independent, life-long learning, applying critical thinking to adapt to socio-technological changes.
PO12: Analyse and assess environmental, societal, health, safety, legal, and cultural issues within both local and global contexts.

Program Specific Objective
PSO1: Apply decision-making tools and techniques (e.g., cost-benefit analysis, SWOT analysis) and become a skilful decision maker in personal as well as Professional life.
PSO2: Analyse complex business problems using data-driven insights, integrate theoretical and technical knowledge to design and implement socially and ethically responsible, evidence-based business solutions.

Fees Structure

PROGRAMME STUDENT CATEGORY
BBA (Reg) STUDENTS FROM  PU BOARD KARNATAKA STUDENTS FROM OTHER BOARDS CISCE, CBSE, IGCSE  STUDENTS FROM OTHER STATES NRI STUDENTS
1st  YEAR 93,000.00 98,000.00 1,23,000.00 1,61,000.00
2nd YEAR 1,05,000.00 1,05,000.00 1,05,000.00 1,05,000.00
3rd  YEAR 1,16,000.00 1,16,000.00 1,16,000.00 1,16,000.00
GRAND TOTAL 3,14,000.00 3,19,000.00 3,44,000.00 3,82,000.00
Additional Fees: Uniform – Rs 10,000/- (To be paid for the First year)
Fees are in INR. All fees may be subject to change.

Future prospects

Job opportunities

  • Business Development Executive
  • HR Executive
  • Marketing Executive
  • Operations Coordinator
  • Sales Manager
  • Customer Relationship Manager
  • Administrative Executive

Higher Education Opportunities

  • MBA
  • PGDM (Management)
  • Master’s in HR / Marketing / Finance
  • M.A in Economics / Public Policy